Pizza franchises are very expensive to buy and limited concerning your freedom to change menu, select the venue etc. Food businesses nowadays are subjected to failure, especially in the first year of their activity, mainly due to their wrong location, low quality of products and the competition. It is therefore very important to write down an accurate business plan before putting in any money.
Get the skills you need for the product you want to sell: “Pizza” is probably the most beloved food in the world but it does not mean however that it is good everywhere. In fact, getting an “amazing pizza” is somewhat rare and most of the time you come across a product which is unhealthy and indigestible. Find information about professional pizza-making courses. Try different pizzas around and compare them. You need to learn the “pizza secret”; acquire the skills that will let you to give people a different product to the one that the competition offers. You will have to create and understand the product that you are confident in.
The mission: The mission is the goal of the business. One example could be: “Our pizza is made from scratch using the finest quality ingredients imported from Italy”. Such statement describes the product you want sell, giving people a message of freshness and health.
The importance of writing down a business plan: Writing a business plan is very important. It must be detailed in everything regarding your pizza business. It should include details about all expenses (furniture, equipment, rent, members of staff, marketing), area of interest, etc. Finally you must develop a timeline with the business’s gross profit expectations over a defined period of time (usually 5 years).
License: Before you start a pizza business you have to apply for a suitable food license from your local authorities. It is a must requirement for your pizza business that will allow you to sell your products. If you are planning to sell alcoholic drinks, you need to apply for a license too.
Get financial help for the business: To develop your pizza business you may need to raise funds. There are many ways to get financial help. Banks and government are the most common options to get your funds. Investor companies, such as “Business Angels”, are also an option.
The location: Once the pizza business type is defined, you need find the suitable location for it. Identifying the right premise is one of the most important stages. You’ll first have to find the suitable area for the shop. When making the choice, you should get information about: local people (ethnicity, numbers, age averages), the competition, the rent and other expenses as well as general the condition of the premise.
Equipment: Make a list of and obtain information about professional pizza equipment with comparative quotations. In order to produce a large number of quality pizzas remember that a high quality pizza oven and dough mixer are crucial necessities.
Employees: To recruit the right people for your business it is recommended to start interviewing them a couple of months before the opening. You could train them in advance and they could also help you to promote the business.
Marketing: Marketing strategy requires an accurate plan as it is easy to waste money on wrong advertising choices. Traditional ways to advertise a new business are flier distribution (among local residents, in offices, hospitals etc.) and local newspapers. Other possibilities are local Internet blogs and attractive discounts on pizza for a limited time. Community activities and events in the surrounding area is also a very valuable option allowing people learn that your pizza business is open.
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