Expert Pizza Consulting Services for New & Existing Pizzerias
World-Class Pizza ConsultingOur pizza consulting services provide personalized guidance to help entrepreneurs launch, optimize, and scale professional pizza businesses. Every project is tailored to your concept, operational needs, and business goals, with expert guidance from World Pizza Champion Francesco Santocono.
Flexible Pizza Consulting, Built Around Your Pizzeria
Each pizza consulting service can be booked individually, giving you direct access to expert support exactly where your project needs it most.
Whether you’re planning to open a Contemporary Neapolitan pizzeria, a Pizza al Taglio concept, a Pinsa Romana business, or another pizza concept, every consulting service is tailored to your specific business goals and operational needs.
Individual services are ideal when you need focused support in a specific area. For projects requiring guidance across multiple stages, our Bronze, Silver, and Gold Consulting Packages provide a more structured and comprehensive approach.
Led by World Pizza Champion Francesco Santocono, every consulting service draws on real-world experience and delivers practical, project-specific guidance, available both online and on-site.
Individual Pizza Consulting Services
Below you’ll find our most in-demand pizza consulting services — each available individually, so you can get expert support exactly where your project needs it most.
Whether you’re launching a new pizzeria or optimizing an existing one, every service is designed to deliver practical guidance tailored to your specific project.
Available Consulting Services
Single Consulting Session
Get targeted expert advice directly from Francesco Santocono to address specific challenges and make confident, informed decisions.
Available online only.
From 200
per Hour
5-Hour Consulting Package
A flexible consulting package designed to provide deeper guidance across multiple areas of your project.
Sessions can be scheduled over time, making this package ideal for ongoing support at a lower hourly rate.
Available online only.
850
On-Site Consulting & Training
Hands-on support directly at your location to set up your pizza operation, optimize workflow, and train your team for consistent, high-quality production.
Includes equipment setup, workflow optimization, and practical staff training.
Shorter engagements for existing businesses may be available upon request, depending on project scope and location.
4.700
5 days
Location Selection & Evaluation Guidance
Choose your location with confidence — not guesswork.
We guide you through the key factors that determine whether a location is suitable for your concept and operation, including visibility, foot traffic, competition, local demand, and the suitability of the space itself.
Based on the information you provide, we help you evaluate potential locations, avoid costly mistakes, and make informed decisions.
2.500
Custom Kitchen Layout & Workflow Optimization
Design your kitchen the right way — before mistakes cost you time and money.
Based on your floor plan, photos, and videos, we guide you on how to position ovens, equipment, and workstations to maximize efficiency, speed, and consistency.
You’ll receive a clear, practical layout direction that your local architect or builder can easily implement.
2.000
Ingredient & Equipment Sourcing Support
Get the right ingredients and equipment from the start.
We guide you in selecting the right ingredients, equipment, and reliable suppliers in your country, based on your pizza concept, production needs, and budget — including imported options when needed.
You’ll receive practical guidance on supplier selection, product quality, purchasing decisions, and sourcing strategy — helping you build a reliable network of suppliers.
2.500
Menu Creation & Cost Control Strategy
Build a menu that sells — and support healthy margins.
We work together to develop a structured menu tailored to your concept, pizza style, target market, and business goals.
You’ll receive clear guidance on product selection, pricing, portion sizing, and ingredient strategy — helping you maintain healthy profit margins and long-term sustainability.
1.500
Travel and accommodation costs for on-site consulting are not included.
All fees are quoted in EUR (€)
Need support across multiple areas? Compare our Bronze, Silver and Gold Consulting Packages for a more complete, structured solution.
Additional Services & Solutions
For larger or more specialized hospitality projects, additional operational and food service solutions can be coordinated through a network of selected Italian professionals, based on your concept and business objectives.
- Fresh Pasta Production
- Modern and Traditional Italian Cuisine
- Pastry and Desserts
- Gelato Production
- Bakery Products
- Modern Salads and Contemporary Menu Development
- Mixology and Cocktail Programs
- Wine Selection Guidance
- Brand Identity and Logo Design
- Interior Concept and Atmosphere Direction
- Website and Online Presence
Custom Requests
If you need support beyond consulting, feel free to discuss your project with us. We’ll help you identify the most suitable operational solution based on your project goals and business structure.
Additional Value Included
Professional Pizza Certification
Receive a professional pizza certification upon completion of your training, awarded by World Pizza Champion Francesco Santocono and recognizing the practical training and skills developed throughout the program. It adds professional credibility to your experience and your pizza business.
Industry Insights & Updates
Throughout your consulting program, stay up to date with practical insights on ingredients, equipment, and evolving pizza trends, helping you make informed decisions and keep your business competitive over time.
HQHD — High Quality & High Digestibility
A structured approach to ingredient selection, dough management, and process control designed to ensure consistent product quality, high digestibility, and long-term operational performance.
Depending on your concept and positioning, this may also include guidance on product development, recipe variations, and personalized flour blends developed exclusively for your business.
Pizza Training Programs at Our Locations
Learn directly from World Pizza Champion Francesco Santocono through hands-on pizza training programs designed for entrepreneurs, pizzeria owners, professionals, and aspiring pizza makers.
Choose the training format that best matches your goals — from one-to-one Business Pizza Courses to Individual Pizza Courses and small-group Pizza Classes.
Available in:
Berlin | London | Catania | Rome
Business Pizza Courses
Complete one-to-one business training programs designed for entrepreneurs who want to open, improve, or scale a successful pizzeria with expert guidance from World Pizza Champion Francesco Santocono.
Choose your specialization:
Contemporary Neapolitan Pizza • Pizza al Taglio • Pinsa Romana
4.950
Up to 6 Months Support
Individual Pizza Courses
One-to-one pizza training tailored to your experience level and goals. Choose from specialized programs to build practical skills and improve professional techniques.
Choose your training program:
Professional Pizzaiolo Course • Advanced Pizza Masterclass • Intensive Pizza Course • Gluten-Free Pizza Course
From 890
2-4 Days
Pizza Classes
Small-group pizza training limited to 3 participants, designed to build practical skills through hands-on learning in a professional environment.
Choose your style:
Contemporary Neapolitan Pizza • Pizza al Taglio.
1.590
5 Days
Consulting Booking & Deposit Terms
A 50% deposit is required to secure your consulting services. For training courses at our locations, a 30% deposit is required.
For full details regarding bookings, payments, cancellations, and rescheduling, please refer to our Terms and Conditions.
A Proven Business System
Many of our clients achieve measurable results within the first 6 months, with some expanding to multiple locations within 18 months.
We combine industry expertise with real-world experience to deliver long-term results.
From startup planning to operational optimization, our consulting is designed to drive measurable business growth.
Let’s Build Your Pizza Business — One Step at a Time
Book your free consultation and let’s discuss the right pizza consulting solution for your project.
Trusted by Clients Worldwide
See how our clients turned their passion into successful pizza businesses with the guidance of Francesco and Italian Pizza Consulting.
Alexander Kersten
Pizzeria Owner - Germany
In less than 5 months, I opened my Neapolitan pizzeria from scratch. Francesco’s guidance helped me avoid costly mistakes, save over €20,000, and start with the right foundations.
Abi Goldbad
Pizzeria Owner - United Kingdom
Working with Francesco before launching our concept was one of the best decisions we made. From kitchen layout to sourcing and dough training, his support gave us clarity, confidence, and real results.
Ramin Khalatbari
Business Owner - Zimbabwe
Francesco helped us open our first pizza shop in Harare, and the results were immediate. The quality was instantly appreciated, and we opened a second shop within a year.
Frequently Asked Questions
Get clear answers before you invest time and money into your pizza business.
Should I choose a Pizza Consulting Package or an individual service?
Individual consulting services are ideal when you need focused support in one specific area of your project.
If you’re opening, restructuring, or scaling a pizza business and need guidance across multiple interconnected areas, our Bronze, Silver, and Gold Consulting Packages provide a more structured and comprehensive approach.
Which Pizza Consulting Package is right for my project?
The right package depends on the stage, complexity, and level of support your project requires.
Bronze is designed for more focused operational support, Silver is suited to projects where the location is already secured and the business still needs to be developed around it, while Gold provides the most comprehensive level of consulting, including support from the earlier planning stages.
If you’re unsure, a free consultation can help determine the most appropriate option for your project.
Pizza Consulting or a Business Pizza Course: What’s the Difference?
Pizza Consulting is built around your specific business project and can include strategic planning, operational development, on-site implementation, and ongoing guidance.
A Business Pizza Course is one-to-one professional training delivered at one of our locations, combining practical pizza training with business guidance and up to 6 months of post-course support.
If your priority is to build, improve, or scale the complete operation, consulting is generally the more suitable approach.