In a world like ours where the competition is tough the task of identifying working ideas for a successful pizza business is very complex.
Today’s pizza market is saturated with “quick pizza” businesses – the type that the big franchising companies most frequently offer to investors. One can ask how sustainable such a venture is nowadays.
There are a few important points to bear in mind when making an informed decision about whether it is worth to ‘go cheap’. Contrary to common misconception pizza franchises are very expensive business alternatives. What’s more most of such companies use low quality ingredients (frozen pizza dough, vegetables, cheeses etc) and in order to compensate for the lack of a genuine taste they make heavy use of spicy sauces (such as pizza sauce) which leaves the consumer with an unhealthy, indigestible product with high fat content. This in turn leads to low customer loyalty, the failure to address the needs and tastes of wider clientele and the stifling of creativity and the future competitiveness. The situation appears very different with regard to pizzerias making fresh pizzas from scratch. A consistently good product attracts customers and gives the sense of value for money. It also allows to develop a brand name that carries trust and reliability in the neighbourhood and beyond.
Another problem overlooked by pizza makers today is that time and time again they present their consumers with different qualities of the standard product. This way of trading makes customers insecure creating distrust and disorientation among those with the potential to become regulars. This mainly happens due to the lack of theoretical knowledge and practical skills. In addition, when businesses employ new pizza chefs they allow the product to change with the newly arrived practices, which often leads to quality compromise and damaged reputation.
Lastly, it is also common among many individuals running pizza business to net-search for free information about pizza, hoping to find groundbreaking information, secrets, recipes etc. The Internet offers a lot of forums where information about pizza making which is anecdotal, incomplete and misleading. When creating a quality product this information must never be treated a basis for a reputable business or provide a dependable pizza-skills guide essential for restaurants, pizzerias or other pizza businesses. Many people are erroneously lead to believe that it is possible to learn the traditional Italian Art of Pizza only from a video tutorial or a book.
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