Open a pizza Shop the right way
build your BusinessGet one-on-one guidance from a World Pizza Champion and avoid the costly mistakes that prevent many pizzerias to succeeding.
Everything You Need to Open a Pizza Shop — Done the Right Way
Opening a pizza shop is not just about making good pizza. It’s about making the right business decisions from the very beginning.
Location, equipment, workflow, menu, pricing and positioning — every choice has a direct impact on your costs, efficiency and long-term results.
With expert guidance, you avoid costly mistakes and build your pizzeria on solid foundations from day one.
The Key to Avoiding Failure in the Pizza Business
Most pizzerias don’t fail because of the product, but because of poor decisions made at the start.
Choosing the wrong location, buying unsuitable equipment, underestimating costs and building an inefficient workflow can quickly turn a promising idea into a costly mistake.
Without a clear plan, many entrepreneurs waste time, money and energy trying to fix problems that could have been avoided from day one.
Over the years, we have provided pizza consulting in more than 40 countries, helping pizzeria owners avoid costly mistakes and build solid, profitable businesses.
Many of our clients started with no experience, but with the right guidance, they launched successful pizzerias and scalable concepts.
From Neapolitan Pizza to Pizza al Taglio, Pinsa Romana and Gluten-Free, we help you develop the right pizza concept that fits your vision and your market.
What It Really Takes to Build a Successful Pizza Business
Making great pizza is important, but it’s not enough to build a successful business.
To open and grow a pizzeria, you need a complete system — where every part works together to deliver consistent results and long-term profitability.
To succeed in today’s competitive market, you need:
- Clear strategy
- Efficient planning
- Operational knowledge
- Strong positioning
- Consistent execution
Francesco Santocono, World Pizza Champion, brings over 25 years of hands-on experience in the pizza industry and has helped entrepreneurs, independent pizzerias and franchise businesses in more than 40 countries.
Proven Method to Ensure Your Pizzeria’s Success
Over the years, we've developed a proven system for opening a successful pizza shop.
Location Strategy
– We identify the right location and define a business model that fits your market, budget and long-term goals.
Product, Quality & Dough System (HQHD)
– We ensure your product is consistent, scalable, and aligned with your concept through a structured approach to ingredient selection, dough management, and process control, delivering high quality and long-term performance.
Operations & Efficiency
– We build streamlined kitchen workflows, staff training systems and operational processes that reduce costs and improve performance.
Tailored Consulting
– We guide you step by step with a clear strategy, helping you avoid costly mistakes, make the right decisions and grow with confidence.
Why Choose Us for Your Pizza Business?
Expert Guidance
Work directly with Francesco Santocono, World Pizza Champion.
Get strategic, hands-on consulting from someone with over 25 years of hands-on experience in the pizza industry.
Proven Track Record
Proven results in more than 40 countries, helping entrepreneurs develop profitable pizzerias and franchise concepts with a structured business approach.
Comprehensive Support
From concept to long-term growth, we support you through every stage with practical guidance, proven systems and one-to-one consulting.
Ready to Start Your Pizza Business?
We help you build your pizza business the right way — avoiding costly mistakes, saving time and building solid foundations from day one.
Explore our consulting packages and find the solution that best fits your goals, whether you’re planning to open your first pizza shop or scale an existing business.
Get Expert Guidance Before You Invest
Work directly with a World Pizza Champion to gain clarity on your next strategic steps before opening your pizzeria and make informed decisions from the very beginning.
Free consultation to discuss your project.
Pizza Consulting Packages Designed to Build a Successful Business
Whether you’re opening your first pizza shop or scaling your pizzeria, our consulting packages provide a clear path to building a profitable, structured pizza business.
Bronze Package
Hands-on support to launch your pizza shop the right way, avoiding costly mistakes and building solid foundations from day one
5.750
8 Months
Silver Package
Comprehensive support to build and launch a professional pizza business, with structured guidance on setup, workflow, and key operational decisions.
7.500
12 Months
Gold Package
Complete, end-to-end support to build, launch, and grow a successful pizza business, with direct involvement at every stage of the project.
9.900
16 Months
Our Services
Flexible consulting services tailored to your specific needs, from product development and training to business setup and operational support.
from 200
per Hour
Not ready to open your pizza business yet?
Start with the right foundation before making a serious investment.
Our Business Pizza Courses are designed for future pizzeria owners who want to understand the product, workflow and the real dynamics behind a profitable pizza business.
Already planning your pizza business?
If you already have a clear idea, a location, or an investment in mind, this is where things get serious.
Work directly with a World Pizza Champion and get clear strategic guidance before making the decisions that shape your business.
From Vision to Successful Pizzeria
See how our clients turned their passion into successful pizza businesses with the guidance of Francesco and Italian Pizza Consulting.
Alexander Kersten
Pizzeria Owner - Germany
In less than 5 months, I opened my Neapolitan pizzeria from scratch. Francesco’s guidance helped me avoid costly mistakes, save over €20,000, and start with the right foundations.
Abi Goldbad
Pizzeria Owner - United Kingdom
Working with Francesco before launching our concept was one of the best decisions we made. From kitchen layout to sourcing and dough training, his support gave us clarity, confidence, and real results.
Ramin Khalatbari
Business Owner - Zimbabwe
Francesco helped us open our first pizza shop in Harare, and the results were immediate. The quality was instantly appreciated, and we opened a second shop within a year.
Frequently Asked Questions
Get clear answers before you invest time and money into your pizza business.
Are these packages suitable if I want to open a pizza shop from scratch?
Yes. These pizza consulting packages are designed to support you from the early planning stage through to execution, helping you structure your pizzeria correctly from the beginning.
Most costly mistakes happen before you open your pizza shop — especially with layout, equipment, and overall concept decisions. The goal is to help you avoid these errors and build a system aligned with your market, concept, and investment.
What is the difference between the Bronze, Silver, and Gold packages?
The difference is in the level of involvement and depth of support. Bronze focuses on core structure and essential guidance, Silver adds more strategic direction, while Gold provides the most comprehensive level of support with deeper involvement across key areas of your project.
This allows you to choose the right level of support based on your project's complexity and the decisions you need to make.
Will I receive support during and after the project?
Yes. All packages include support during key phases such as setup and early operations. This allows you to make informed decisions, manage practical challenges as they arise, and maintain consistency as your business develops.
The level and duration of support depend on the consulting package you choose.
Ready to Take the Next Step with Your Pizza Business?
Make the right decisions from the start with expert guidance tailored to your project and business goals.