Start Your Pizza Business with a Proven System
16-MONTH GOLD CONSULTING PACKAGEDesigned for entrepreneurs starting a pizza business or scaling an existing one, with a structured, proven system and expert guidance throughout the project.
Led by World Pizza Champion Francesco Santocono.
Designed for Ambitious Pizza Entrepreneurs
The Gold Package is designed for entrepreneurs who are serious about building a professional, scalable pizza business.
Whether you’re opening your first location or expanding into a multi-unit business, the package provides a structured, proven approach to guide the key decisions that shape your project from the beginning.
This applies to a range of pizzeria concepts, including Contemporary Neapolitan pizza, Pizza al Taglio, and Pinsa Romana.
World Pizza Champion Francesco Santocono works directly with you throughout the project, combining strategic guidance with practical implementation to help you develop efficient operations, a trained team, and a professional operational structure.
More than standard consulting, this is a hands-on, high-level collaboration designed to reduce costly mistakes, strengthen strategic decision-making, and build a solid foundation for long-term growth.
Everything Included in the 16-Month Gold Consulting Program
This 16-month program provides direct access to expert guidance from World Pizza Champion Francesco Santocono, both remotely and on-site throughout the development of your project.
From early planning and location evaluation through operational setup, equipment and supplier decisions, on-site implementation and training, each phase is developed around the specific needs of your pizza business.
The Gold Package provides a complete, structured consulting process designed to guide you through the key decisions involved in building, launching, and preparing your pizza business for long-term growth.
Consulting & Training with Francesco Santocono
Includes consulting support over a 16-month project period, together with 7 days of on-site consulting and training at your location.
The extended timeframe allows the project to develop from planning and preparation through to the practical on-site implementation.
During the on-site phase, we work directly on equipment setup, workflow optimization, pizza production, recipe adaptation, and practical staff training.
Value if purchased separately
5.900
Location Selection & Evaluation Guidance
Choose your location with confidence — not guesswork.
We guide you through the key factors that determine whether a location is suitable for your concept and operation, including visibility, foot traffic, competition, local demand, and the suitability of the space itself.
Based on the information you provide, we help you evaluate potential locations, avoid costly mistakes, and make informed decisions.
Value if purchased separately
2.500
Custom Kitchen Layout & Workflow Optimization
Design your kitchen the right way — before mistakes cost you time and money.
Based on your floor plan, concept, and expected production volume, we guide you on how to position ovens, equipment, and workstations to create an efficient, practical workflow.
You’ll receive a clear, practical layout direction that your local architect or builder can easily implement.
Value if purchased separately
2.000
Ingredient & Equipment Sourcing Support
Get the right ingredients and equipment from the start.
We guide you in selecting the right ingredients, equipment, and reliable suppliers in your country, based on your pizza concept, production needs, and budget — including imported options when needed.
You’ll receive practical guidance on supplier selection, product quality, purchasing decisions, and sourcing strategy — helping you build a reliable network of suppliers.
Value if purchased separately
2.500
Menu Creation & Cost Control Strategy
Build a menu that sells — and support healthy margins.
We work together to develop a structured menu tailored to your concept, pizza style, target market, and business goals.
You’ll receive clear guidance on product selection, pricing, portion sizing, and ingredient strategy — helping you maintain healthy profit margins and long-term sustainability.
Value if purchased separately
1.500
5 Hours of Remote Support (Post-Opening)
After opening, you’ll have access to 5 hours of remote support, available for 6 months, to review progress, troubleshoot operational issues, refine decisions, and address practical challenges as your business settles into day-to-day operations.
These sessions are designed to provide continued guidance throughout the post-opening implementation phase, helping you maintain consistency and make informed adjustments as needed.
Value if purchased separately
850
Your Investment
A complete consulting solution designed to guide your business from concept to successful execution.
This package helps you launch with a structured approach, reducing costly mistakes and helping you make informed strategic decisions.
Mistakes in location, layout, equipment, or menu structure can result in significant additional costs and operational problems.
For larger or multi-location projects, tailored consulting solutions can be developed around your business goals and operational requirements.
This 16-month consulting program provides structured support to build, launch, and prepare your pizza business for long-term growth.
9.900
Total value if purchased separately: €15.250
Limited Availability
To maintain the highest standards of personal involvement and project support, Francesco Santocono personally leads a limited number of consulting projects at a time. Early planning is recommended, particularly for projects requiring on-site consulting and training.
Booking Terms
A 50% deposit is required to secure your booking.
Travel and accommodation costs for on-site consulting are covered by the client.
All fees are quoted in EUR (€).
Need support with a specific part of your project? Individual consulting services are also available.
Additional Services & Solutions
For larger or more specialized hospitality projects, additional operational and food service solutions can be coordinated through a network of selected Italian professionals, based on your concept and business objectives.
- Fresh Pasta Production
- Modern and Traditional Italian Cuisine
- Pastry and Desserts
- Gelato Production
- Bakery Products
- Modern Salads and Contemporary Menu Development
- Mixology and Cocktail Programs
- Wine Selection Guidance
- Brand Identity and Logo Design
- Interior Concept and Atmosphere Direction
- Website and Online Presence
Custom Requests
If you need support beyond consulting, feel free to discuss your project with us. We’ll help you identify the most suitable operational solution based on your project goals and business structure.
A Proven Business System
Many of our clients achieve measurable results within the first 6 months, with some expanding to multiple locations within 18 months.
Additional Value Included
Professional Pizza Certification
Receive a professional pizza certification upon completion of your training, awarded by World Pizza Champion Francesco Santocono and recognizing the practical training and skills developed throughout the program. It adds professional credibility to your experience and your pizza business.
Industry Insights & Updates
Throughout your consulting program, stay up to date with practical insights on ingredients, equipment, and evolving pizza trends, helping you make informed decisions and keep your business competitive over time.
HQHD — High Quality & High Digestibility
A structured approach to ingredient selection, dough management, and process control designed to ensure consistent product quality, high digestibility, and long-term operational performance.
Depending on your concept and positioning, this may also include guidance on product development, recipe variations, and personalized flour blends developed exclusively for your business.
Trusted by Clients Worldwide
See how our clients turned their passion into successful pizza businesses with the guidance of Francesco and Italian Pizza Consulting.
Alexander Kersten
Pizzeria Owner - Germany
In less than 5 months, I opened my Neapolitan pizzeria from scratch. Francesco’s guidance helped me avoid costly mistakes, save over €20,000, and start with the right foundations.
Abi Goldbad
Pizzeria Owner - United Kingdom
Working with Francesco before launching our concept was one of the best decisions we made. From kitchen layout to sourcing and dough training, his support gave us clarity, confidence, and real results.
Ramin Khalatbari
Business Owner - Zimbabwe
Francesco helped us open our first pizza shop in Harare, and the results were immediate. The quality was instantly appreciated, and we opened a second shop within a year.
Frequently Asked Questions
Get clear answers before you invest time and money into your pizza business.
Why choose the Gold Package over separate services?
Opening a successful pizzeria requires more than making individual decisions. Concept, pizza style, location, space, production volume, workflow, equipment, ingredients, menu, and costs are all connected.
The Gold Consulting Program brings these decisions into one structured consulting process, helping you develop each stage in the right sequence and avoid choices that may create problems later in the project.
Is the Gold Consulting Package right for an early-stage project?
Yes. The Gold Program is particularly suitable for projects that require strategic guidance from the early planning stage through to implementation and opening.
You do not need to have every decision already made. The consulting process is designed to help you evaluate the key elements of your project step by step, based on your concept, market, location, operational needs, and investment.
Is the consulting adapted to my country, market, and business concept?
Yes. The Gold Program is not based on a standard formula. Every project is developed around your local market, available space, pizza concept, production requirements, budget, and business goals.
Recommendations on equipment, ingredients, suppliers, workflow, menu, and operations are adapted to the specific conditions of your project, creating a system that is practical for your location and business model.
Ready to Start Your Pizza Business the Right Way?
Book your free consultation and let’s discuss whether the Gold Consulting Program is the right approach for your project.