Start Your Pizza Business with a Proven System

Our Most Comprehensive Consulting Package

Our most comprehensive consulting package, designed for entrepreneurs who want a structured, proven system to start or scale a pizza business with expert guidance at every stage.

Led by World Pizza Champion Francesco Santocono.

For Serious Pizza Entrepreneurs

Designed for Ambitious Pizza Business Owners

The Gold Package is designed for entrepreneurs who are serious about building a professional, scalable pizza business.

Whether you're opening your first location or expanding into a multi-unit business, this
package provides a structured, proven approach to making the right decisions from the very beginning
 — from layout and equipment to suppliers and workflow.

This applies to a range of pizzeria concepts, including contemporary Neapolitan pizza, Pizza al Taglio, and Pinsa Romana.

World Pizza Champion Francesco Santocono works directly with you throughout the
project — including one full week of on-site consulting — to refine your concept, train your team, and build efficient operations designed for long-term consistency and performance.

This is more than standard consulting. It is a hands-on, high-level collaboration designed to avoid costly mistakes, strengthen strategic decision-making, and build a solid, scalable foundation.

What's included

Everything Included in the 16-Month Gold Consulting Program

This 16-month program provides direct access to expert guidance from World Pizza Champion
Francesco Santocono, both remotely and on-site throughout the entire project.

Each phase is designed to support you in building, launching, and scaling a professional pizza
business with a structured, proven approach.

Consulting & Training with Francesco Santocono

Includes 16 months of direct consulting support, strategic operational guidance, and 7 days of on-site consulting and training throughout the key phases of your project development.

Included Value

5.900

Location Analysis & Selection Assistance

We support you in selecting the most strategic location for your pizzeria — evaluating visibility, customer flow, demographics, and local competition to reduce risk and build a solid foundation.

Included Value

2.500

Custom Kitchen Layout & Workflow Plan 

We develop a tailored operational layout designed to optimise equipment positioning, pizza production, service flow, and long-term efficiency.

Included Value

2.000

Ingredient & Equipment Sourcing Support

We’ll guide you in selecting the best ingredients and professional equipment — sourcing locally when possible and recommending trusted local and international suppliers when needed.

Included Value

2.500

Menu Creation + Cost Control Strategy

Develop a structured, profitable menu aligned with your concept, market, and positioning — optimizing pricing, profit margins, and product consistency.

Included Value

1.500

5 Hours of Remote Support (Post-Opening)

You’ll receive up to 8 hours of remote support, available for 12 months after opening following, for troubleshooting, operational advice, and ongoing adjustments.

Included Value

850

Your Investment

A complete consulting solution designed to guide your business from concept to successful execution.

This package helps you launch with a structured approach, avoiding delays, costly mistakes, and poor strategic decisions.

One wrong decision in location, layout, equipment, or menu structure can easily cost you more than this entire investment.

For larger or multi-location projects, tailored consulting solutions can be developed around your business goals and operational requirements.

This 16-month consulting program provides everything you need to build, launch, and scale a high-performing pizza business with expert guidance at every stage.

9.900

Total value if purchased separately: €15.250

Limited Availability

To maintain the highest standards and personalized support, we only accept 4 new consulting clients per quarter. This ensures that every business receives personalized attention and tailored guidance from start to finish.

Booking Terms

A 50% deposit is required to secure your booking.
Travel and accommodation costs for on-site consulting are covered by the client.
All fees are quoted in EUR (€)
.

Need support with a specific part of your project?
Individual consulting services are also available
.

Additional Service & Solutions

For larger or more specialized hospitality projects, additional operational and food service solutions can be provided through a network of selected Italian professionals, based on your concept and business objectives.

  • Fresh Pasta Production
  • Modern and Traditional Italian Cuisine
  • Pastry and Desserts
  • Gelato Production
  • Bakery Products
  • Modern Salads and Contemporary Menu Development
  • Mixology and Cocktail Programs
  • Wine Selection Guidance
  • Brand Identity and Logo Design
  • Interior Concept and Atmosphere Direction
  • Website and Online Presence

Custom Requests

If you need support beyond consulting, feel free to discuss your project with us. We’ll help you identify the most suitable operational solution based on your project goals and business structure.

Client Results

A Proven Business System

Many of our clients achieve measurable results within the first 6 months, with some expanding to a multiple location within 18 months.

Additional Value Included

Professional Pizza Certification

Receive a professional certification upon completion of your training, backed by the expertise of a World Pizza Champion and recognized within the industry. It adds immediate credibility to your business and helps build trust with your customers from day one.

Ongoing Industry Insights & Updates

Stay up to date with practical insights on ingredients, equipment, and evolving pizza trends, helping your business remain competitive over time.

HQHD — High Quality & Healthy Digestion

A structured approach to ingredient selection, dough management, and process control designed to ensure consistent product quality, high digestibility, and long-term operational performance.

Depending on your concept and positioning, this may also include guidance on product development, recipe variations, and personalized flour blends developed exclusively for your business.

Clients Success Stories

Trusted by Clients Across the Globe

See how our clients turned their passion into successful pizza businesses with the guidance of Francesco and Italian Pizza Consulting.

Alexander Kersten with Francesco Santocono

Alexander Kersten

Pizzeria Owner - Germany

In less than 5 months, I opened my Neapolitan pizzeria from scratch. Francesco’s guidance helped me avoid costly mistakes, save over €20,000, and start with the right foundations.

Abi Goldbad with Francesco Santocono

Abi Goldbad

Pizzeria Owner - United Kingdom

Working with Francesco before launching our concept was one of the best decisions we made. From kitchen layout to sourcing and dough training, his support gave us clarity, confidence, and real results.

Ramin Khalatbari with Francesco Santocono

Ramin Khalatbari

Business Owner - Zimbabwe

Francesco helped us open our first pizza shop in Harare, and the results were immediate. The quality was instantly appreciated, and we opened a second shop within a year.

Faqs

Frequently Asked Questions

Get clear answers before you invest time and money into your pizza business.

Is this package suitable if I want to open a pizzeria from scratch?

Yes. These packages are designed to support you from the early planning stage through to execution, helping you structure your pizzeria correctly from the beginning.

Most costly mistakes happen before opening — especially with layout, equipment, and overall concept decisions. The goal is to help you avoid these errors and build a system aligned with your market, concept, and investment.

What is the difference between the Bronze, Silver, and Gold packages?

The difference is in the level of involvement and depth of support. Bronze focuses on core structure and essential guidance, Silver adds more strategic direction, while Gold provides the most comprehensive level of support with deeper involvement across key areas of your project.

This allows you to choose the level of support based on the complexity of your project and the decisions you need to make.

Will I receive support during and after the project?

Yes. All packages include support during key phases such as setup and early operations. This allows you to make informed decisions, manage practical challenges as they arise, and maintain consistency as your business develops.

The level and duration of support depend on the package you choose.

Let’s discuss your project

Ready to Launch Your Pizza Shop the Right Way?

Book your free consultation and let's discuss the best approach for your project.