Expert Pizza Consulting Services for New & Existing Pizzerias
World-Class Pizza ConsultingOur pizza consulting services provide personalized guidance to help entrepreneurs launch, optimize, and grow successful pizzerias. From location analysis and kitchen layout to equipment sourcing, staff training, and operational strategy, every solution is tailored to your project and personally delivered by World Pizza Champion Francesco Santocono.
Flexible Pizza Consulting, Built Around Your Pizzeria
Each pizza consulting service can be booked individually, giving you direct access to expert support exactly where your project needs it most.
Whether you're planning to open a contemporary Neapolitan pizzeria, a Pizza al Taglio concept, a Pinsa Romana business, or another pizza concept, every consulting service is tailored to your specific business goals.
Whether you need support with equipment selection, staff training, workflow optimization, or final setup, you can choose only the services that match your project — without committing to a complete consulting package.
Led by World Pizza Champion Francesco Santocono, every consulting service draws on real-world experience and delivers practical, results-driven guidance — available both online and on-site.
Individual Pizza Consulting Services
Below you’ll find our most in-demand pizza consulting services — each available individually, so you can get expert support exactly where your project needs it most.
Whether you’re launching a new pizzeria or optimizing an existing one, every service is designed to deliver practical guidance and measurable results.
Available Consulting Services
Single Consulting Session
Get targeted expert advice to solve specific challenges and make confident, informed decisions.
Available online or on-site.
From 150
per Hour
5-Hour Consulting Package
A flexible consulting package designed to provide deeper guidance across multiple areas of your project.
Sessions can be scheduled over time, making this package ideal for ongoing support at a reduced rate.
Available online or on-site.
600
On-Site Consulting & Training
Hands-on support directly at your location to set up operations, optimize workflow, and train your team to deliver consistent, high-quality pizza.
Includes equipment setup, service flow optimization, and practical staff training.
Shorter engagements for existing businesses may be available upon request, depending on project scope and location.
4.300
5 days
Location Selection & Evaluation Guidance
Choose your location with confidence — not guesswork.
We guide you through the key factors that determine whether a location will succeed, including visibility, foot traffic, competition, and local demand.
Based on the information you provide, we help you evaluate potential locations, avoid costly mistakes, and make informed decisions.
2.500
per Hour
Custom Kitchen Layout & Workflow Optimization
Design your kitchen the right way — before mistakes cost you time and money.
Based on your floor plan, photos, and videos, we guide you on how to position ovens, equipment, and workstations to maximize efficiency, speed, and consistency.
You’ll receive a clear, practical layout direction that your local architect or builder can easily implement.
2.000
Ingredient & Equipment Sourcing Support
Get the right ingredients and equipment from the start.
We guide you in selecting reliable suppliers in your country — and premium imported ingredients and equipment when needed — ensuring consistency, efficiency, and long-term reliability.
You’ll receive practical guidance on supplier selection, product quality, purchasing decisions, and sourcing strategy — helping you build a reliable network of suppliers.
2.500
Menu Creation & Cost Control Strategy
Build a menu that sells — and generate profit.
We work together to develop a structured, high-performing menu tailored to your concept, target market, and business goals.
You’ll receive clear guidance on product selection, pricing, portion sizing, and ingredient strategy — helping you maintain healthy profit margins and long-term sustainability.
1.500
Travel and accommodation costs for on-site consulting are not included.
All fees are quoted in EUR (€)
Additional Service & Solutions
For larger or more specialized hospitality projects, additional operational and food service solutions can be provided through a network of selected Italian professionals, based on your concept and business objectives.
- Fresh Pasta Production
- Modern and Traditional Italian Cuisine
- Pastry and Desserts
- Gelato Production
- Bakery Products
- Modern Salads and Contemporary Menu Development
- Mixology and Cocktail Programs
- Wine Selection Guidance
- Brand Identity and Logo Design
- Interior Concept and Atmosphere Direction
- Website and Online Presence
Custom Requests
If you need support beyond consulting, feel free to discuss your project with us. We’ll help you identify the most suitable operational solution based on your project goals and business structure.
Additional Value Included
Professional Pizza Certification
Receive a professional certification upon completion of your training, backed by the expertise of a World Pizza Champion and recognized within the industry. It adds immediate credibility to your business and helps build trust with your customers from day one.
Ongoing Industry Insights & Updates
Stay up to date with practical insights on ingredients, equipment, and evolving pizza trends, helping your business remain competitive over time.
HQHD — High Quality & Healthy Digestion
A structured approach to ingredient selection, dough management, and process control designed to ensure consistent product quality, high digestibility, and long-term operational performance.
Depending on your concept and positioning, this may also include guidance on product development, recipe variations, and personalized flour blends developed exclusively for your business.
Pizza Training Programs at Our Locations
Learn directly from World Pizza Champion Francesco Santocono through hands-on pizza training programs designed for entrepreneurs, professionals, and aspiring pizza chefs.
Choose the training format that best matches your goals — from comprehensive business courses to individual coaching and small-group pizza classes.
Available in:
Berlin | London | Catania | Rome
Business Pizza Courses
Advanced 5-day business training programs designed for entrepreneurs who want to open or improve a pizzeria.
Includes:
Contemporary Neapolitan Pizza · Pizza al Taglio · Pinsa Romana
4.950
Individual Pizza Courses
One-to-one pizza training tailored to your experience level and goals.
Includes:
Individual Pizza Course · Advanced Pizza Masterclass · Intensive Course · Gluten-Free Course
from 890
Pizza Classes
Small-group pizza training designed to build practical skills in a focused, hands-on environment.
Includes:
Neapolitan Pizza Course · Pizza al Taglio Course
from 1.590
Booking Terms
A 50% deposit is required to secure your consulting services.
For training courses at our locations, a 30% deposit is required.
- All deposits are non-refundable.
- Rescheduling is possible with prior notice.
- For full details, please refer to our Terms and Conditions.
A Proven Business System
Many of our clients achieve measurable results within the first 6 months, with some expanding to a second location within 18 months.
We combine industry expertise with real-world experience to deliver long-term results.
From startup planning to operational optimization, our consulting is designed to drive measurable business growth.
Let’s Build Your Pizza Business — One Step at a Time
Book your free consultation and let’s discuss the best solution for your project.
Trusted by Clients Across the Globe
See how our clients turned their passion into successful pizza businesses with the guidance of Francesco and Italian Pizza Consulting.
Alexander Kersten
Pizzeria Owner - Germany
In less than 5 months, I opened my Neapolitan pizzeria from scratch. Francesco’s guidance helped me avoid costly mistakes, save over €20,000, and start with the right foundations.
Abi Goldbad
Pizzeria Owner - United Kingdom
Working with Francesco before launching our concept was one of the best decisions we made. From kitchen layout to sourcing and dough training, his support gave us clarity, confidence, and real results.
Ramin Khalatbari
Business Owner - Zimbabwe
Francesco helped us open our first pizza shop in Harare, and the results were immediate. The quality was instantly appreciated, and we opened a second shop within a year.
Frequently Asked Questions
Get clear answers before you invest time and money into your pizza business.
Are these packages suitable if I want to open a pizzeria from scratch?
Yes. These pizza consulting packages are designed to support you from the early planning stage through to execution, helping you structure your pizzeria correctly from the beginning.
Most costly mistakes happen before opening — especially with layout, equipment, and overall concept decisions. The goal is to help you avoid these errors and build a system aligned with your market, concept, and investment.
What is the difference between the Bronze, Silver, and Gold packages?
The difference is in the level of involvement and depth of support. Bronze focuses on core structure and essential guidance, Silver adds more strategic direction, while Gold provides the most comprehensive level of support with deeper involvement across key areas of your project.
This allows you to choose the level of support based on the complexity of your project and the decisions you need to make.
Will I receive support during and after the project?
Yes. All packages include support during key phases such as setup and early operations. This allows you to make informed decisions, manage practical challenges as they arise, and maintain consistency as your business develops.
The level and duration of support depend on the package you choose.